SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to avoid using automated SEO software. It is even said that using automated tools can harm your SERPs. On the other hand, search engine optimization is a sphere where the volume of boring routine actions is enormous. Doing all of it by hand is much more difficult and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed by hand indeed, and which ones are better to do automatically.
1) Making content. There are hundreds of products that supply automatic synonymizing of any content. There are ones that even claim to create human-readable site content created totally automatically. Obviously, until computers will begin to understand the sense of a text, they won’t be able to offer a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, instead of throwing those funds into some “powerful” utility that does this automatically.
2) Building backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building requires you to overview tons of possible link partners and filtering only those sites that are strongly related to your one, having a quality text and a trust rank simultaneously. Such work can be made automatic a bit, because you don’t have to discover potential linking websites by hand. However, the final judgement still is upon you. It is you who should measure the quality of websites and rank their relevance to your website. Locating link partners is only 10% of a job. The rest is done manually.
3) Monitoring search engine rank. Basically, you want this to value your efforts – whether you’re doing fine, or your activity misses the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t listed within the first 20-30 results – nobody locates it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 40-50 results. However, if there is a large number of keywords to check, the process may still use up a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position checker you can save tons of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly software, to avoid possible worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your niche is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are hundreds of approaches to finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking