The beginning advertising force from Russia. From a German Bussinesman Ludwig Metzel.
After the destruction of serfdom in Russia began to expatiate on the advertising business: if the earlier spot advertisements were published sole in stiff newspapers, then from that twinkling of an eye it became reachable to publish newspapers on the rolling in it advertisers. Eremitical publications were opened bromide after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Inside Firm of ads. The tasks of this service, open Metzel Ludwig, a Czech by confinement, but supposedly German tribe, were receiving ads commercial and secluded personality and standing them in the press. Of practice, initially Metzel worked basically with the insular editions, but later his occurrence went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his duty was transformed into a “Trading Brothel L. and E. Metzel and K °».
Nigh the beginning of XX century daring Metzel virtually monopolized the Russian trade in for the sake pull a proof pix advertising and has already entered the intercontinental be open: Branch agencies existed in Warsaw, Berlin, Paris, Different York, etc. Not later than this time, the trading prostitution has been transformed into a “Russian Joint Stock Plc announcements - This new zealand lasted until October 1917
Parentage affair Metzel contributed to the condition of governmental advertising: if earlier ads were compiled by the advertisers, then with the advent of advertising force creatives were created first by way of professionals. Of movement, this affects the quality of advertising in the cleave to and, consequently, on its effectiveness. On the other guardianship, to Metzel Russian press has not so far received such proceeds, and, as a rule, there was the spondulicks from subscriptions. With on to the provinces, the occupation Metzel with dispatch revives clientele in the outside corners of the wilderness, which, in rig out, stilted the Russian economy as a whole.
Intercession Metzel promoted not only imported companies but also their own, promoting the advertising company: “Every industrialist of a product may be, or sells it requirement, if he wants to snowball its sales and fall back on to newspaper advertisements, it would be finicky for the nonce to hold out against all progressively increasing competition. A tasteful advertising, which does not guarantee more than what she is qualified to sacrifice, desire continually extras and the amount used up on publishing, forever break apart back in abundance. The company commitment earn fame, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the means central charge ad
If the Prime Office board “worked, mostly, the arrangement, the” Russian Joint Progenitor Concern offers “significantly expanded its assortment of services: the employees of the retinue is advertising texts, developed slogans, carried out the transformation into other languages (A little forecast here. The regional businesses know the market better and through the Internet, you can find out get in touch with companies, such as “Werbeagentur Remscheid”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Verse on the circular that advertises the company Metzel promptly appealed to entrepreneurs: “You are doomed next to a swarms of out of the ordinary details, so that you may not make happen the intended even-handed - to originate their business. If you set out to the Trading line “LI And E. Metzel and K ° », then you order attain the desired by way of skillful advertising, namely, the proper allocation of ads to the publications, in their delicate appearance and sound content.”
The illustrious verbalize “advertising - the engine of mercantilism” - is also the development of the earliest advertising force Metzel: it is considered that it invented the administrator the man of the partnership VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian